Is your website online but not earning you any money? Being higher in the search engine results is where your website needs to be. Only Search Engine Optimised web sites make it into the top 30 results. We offer packages for all sizes of website, from single page static sites to large online e-stores.
We offer a range of services to help you get the most from your website, optimisation to complete web design.
Approximately 80% of websites have pages that have been unknowingly penalised by Search Engines (which means they will never rank in the top positions) – SEO France work through your entire website to ensure all possible areas that may incur a Search Engine penalty are fixed.
We install Google Analytics FREE OF CHARGE which means that you will be able to track exactly where the traffic to your website is coming from and how they found you.
Beware of “Web Optimisation Specialists” who promise to “Make your site #1 in Google instantly!” Unfortunately,
the methods employed usually violate search engine rules and can lead to you getting banned.
In all there are around 200 different factors to take into consideration when optimising a website.
Search Engine Optimisation (SEO). Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it.
Contact us for a free SEO website analysis.
Local SEO is an often overlooked aspect of Internet marketing that contains an increasing amount of opportunity for most companies. With a little research a strategy can be developed, tactics can be defined, and implementation can begin on what will likely turn out to be a highly beneficial endeavor. Local SEO is a vital marketing strategy for any business trying to reach their consumer base. Local SEO is a must for businesses that sell products locally to a specified geographical area. With more consumers going online, the time has never been better to integrate local SEO. This wave of consumers searching locally will continue growing. Fully supported HTML Web browsers have opened up the mobile market for consumers to search for products on the go. The channels consumers are using to search are changing. Is your marketing strategy adapting? Consumers are further along in the buying cycle when they search locally. This locally focused traffic is generally more qualified, and results in higher conversions and purchases. You also enhance the user's experience by bringing your customers or prospective customers to highly relevant local content on your site.
We provide a Social Media Optimisation intergration that brings a higher volume of traffic resulting in moving your site to the top. Our Social Media Optimisation intergration is designed to get you the best results on top Social Media sites like Twitter, FaceBook, MySpace and more. We will submit your bookmarks on best social sites like Digg, stumpleupon and del.icio.us etc. Our Social Media Optimisation intergration will get you quality inbounds links and a huge boost of traffic to your website.
A great online e-store should deliver the best possible organic Search Engine Optimisation so that your business does not need to employ additional marketing channels such as paid for online adverts from Google or others to drive traffic and business to your online e-store. In order to achieve this your e-store must have the correct keywords, meta tags, alt attributes etc. to make a better impact in the search listings. At SEO France we can ensure all your products are tagged properly for search engines to index & run a full analysis of your site to see which pages need more attention to ensure a good search engine result.
Meta tags are snippets of code in the head section of your webpage. They include items such as title, description, keywords, rating, language etc. These tags are not viewed on your webpage by clients, but are used by all internet browsers & search engines. The tags explain which language the site is in, the title of the site, a brief description of that particular pages contents, which keywords are relevant to the page etc. These tags need to be inserted into your webpage code in the correct way to ensure search engines can understand them & evaluate your website correctly, if inserted incorrectly it could result in your website never appearing in the search listings as the search engines cannot understand them.
At SEO France we ensure your meta tags are inserted correctly & fully optimised with the correct text to ensure search engine indexing.
Keyword density is important because search engines use this information to categorise a site's theme, and to determine which terms the site is relevant to. SEO France understands that perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get banned for “keyword spamming”). Keyword analysis & research is the most time consuming aspect for a well optimised site. Finding the exact word combinations for your site depend upon it's design, products, geographic location & client location. Simple sites can take 1-2 days, if you have a large multi page site with lots of deep content it will take longer depending on your target market. Keyword research is always best done manualy, you will see lots of adverts for keyword finder programs, although faster than manual research, computers cannot factor in all the elements required to find the exact keywords & phrases needed for your site . Automated research will only give you single word keywords not phrases, & will be based on your unoptimised site content only. At SEO France all keyword research is done manually to ensure our clients sites have the best & most up to date keywords & phrases, ensuring a good search engine listing.
Many companies offer free search engine submissions to 1000's of search engines. In reality there are only about 10 main search engines as all the rest are fed from the major ones. Having your website submitted to 100's at a time automatically via a computer program will probably result in your website url being banned because the search engines will class it as spamming. SEO France ensures your website is submitted in the correct way directly with the search engines after completion of your keywords & more importantly after your site architecture has been optimised.
A sitemap is a way of organising a website, identifying the URLs and the data under each section. Google's XML format was designed for the search engines, allowing them to find the data faster and more efficiently. A well written sitemap conforming to all of Googles sitemap rules can ensure a faster indexing of your web site in the search engines. All of the sitemaps created by SEO France are clear, concise & adhere to Googles sitemaps rules.
Manual search engine submission is the best, most effective and preferred method when it comes to submitting your website in the search engines. Search engines expect every detail of the site to be filled in manually through their website mechanism. Automated submission through back doors (black hat seo) is considered as a SPAM in most of the popular search engines and directories. All the major search engines now employ "captcha" words that must be typed in manually in order to stop automated submissions. All website submiisions SEO France undertake are done manually to ensure our clients sites are not banned by the search engines.
The design of your website is very important. If it has a bad layout the search engines will not be able to crawl it properly & your clients will find it hard to navigate. Other factors to look at are headings, image tags, broken links etc. We can review all these for you and tell you if anything needs altering. SEO France will only optimise the parts of your website that need attention. This way the clients website is finished as soon as possible & a package can be tailored to suit their needs & budget.
Page weight is a measurement of the file size (usually in kilobytes) of a Web page that includes the combined size of all the elements of the page, including HTML files, images, audio or video, Flash animation, etc. Page weight can be used to determine the download time for a given page on a variety of Internet connection speeds You will lose nearly half your visitors if they have to wait longer than 15 seconds for a page to load. Only 5% of visitors will wait longer than 30 seconds. We can optimise your web pages to reduce the size of your page weight if you are experiencing slow load times. There are many different options for achieving this depending on your websites needs.
Having statistical analysis done on the achievements of your website on a continual basis is essential. We can continually monitor your sites statistics to ensure your website stays high in the rankings. By monitoring sites this way, we can make adjustments quickly depending on the current market trends, ensuring your website can stay ahead of the rest. This service is paid for on a monthly basis. There are no upfront fee's or contracts. You can cancel your campaign at any time. We offer this pricing method because we know that what we do works; and if it's working for you, then you will want to maintain your relationship with us.
The robots.txt file is a set of instructions for visiting search engine robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provides a map for what they can, and cannot index. The file must reside in the root directory of your website & be written correctly or the search engine will mark it as an error & may not crawl your site.
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To ensure your website is as visible as possible on the internet & to search engines, we can optimise your text to highlight your keywords & phrases so the search engines know that these are important & index your site in the correct category in the search engine listings. Text optimisation falls into lots of different catergories in the optimisation of your website. Putting certain words in bold or capitals isn't enough for the search engines. Good navigation through your page is essential, at SEO France we can optimise all of your text for search engine spiders to navigate.
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Link building strategies are the main part of off page optimisation. Having incoming links from well ranked websites is always a good thing. Search engines crawl pages for links to similar sites, the more incoming links you have the higher your page rank will be. But be warned, "link farms" & links from sites that are in another category will only harm your search engine results.
At SEO France we can help get these in place from sites similar to your own, therefore increasing your crawl rate & allowing it to be index quicker & deeper.
Contact us for a free SEO website analysis.
Contact Us
If you would like a free analysis of your site please fill in the form on the contact us page including your website address & return email address. If you have a question that you would like us to answer or you have a comment then please don't hesitate to get in touch using the form.
Our office hours are from 9am to 6pm Mon - Fri. Please use the chat box below to chat to an expert for instant answers regarding your website or project. If we are out of the office visiting clients please leave an offline message or use the contact form & we will get back to you as soon as we get your message.
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